Your automation sends messages. FirstRep has conversations.
AI-powered lead follow-up that responds in seconds, handles objections, books intros, and briefs your coaches — so you never lose another lead to slow follow-up.
Join 10 gyms in our pilot program. No credit card required.
You're losing leads you already paid for
A prospect fills out your form at 9:47pm. You're coaching, eating dinner, or asleep. By tomorrow, they've moved on.
of gyms don't answer their phone during business hours
Source: Wodify
of lost leads joined a gym elsewhere
Source: IHRSA
more likely to connect when contacted within 5 minutes
Source: Lead Response
lifetime value lost per missed lead
Source: Industry avg
The owner-operator trap: The person responsible for sales is the same person coaching classes, mopping floors, and writing programming. Whether you run a CrossFit box, a BJJ academy, or a Pilates studio — you're all drowning in the same problem.
Same lead. Different experience.
When a prospect says "I tore my ACL last year" — here's what happens next.
Typical Drip Campaign
With FirstRep
From form fill to first class
FirstRep handles the entire lead journey — so you can focus on coaching.
Lead fills out your form
A prospect submits your 'Book Free Intro' form at 9:47pm. FirstRep responds via text in under 60 seconds.
AI has a real conversation
Not a drip sequence — an actual conversation. FirstRep handles questions, objections, and scheduling naturally.
Intro gets booked & coach gets briefed
FirstRep books the intro into your calendar and sends your coach a one-page brief on the prospect.
Coach walks in prepared
Your coach knows their name, goals, injury history, and concerns before they walk through the door. The prospect feels known.
Built for boutique fitness
Starting with CrossFit, expanding across every gym vertical where owners are too busy coaching to follow up.
CrossFit
Available nowBJJ & Martial Arts
Coming soonPilates
Coming soonPersonal Training
Coming soonYoga
Planned“I own a CrossFit gym. I was losing most of my leads because I was too busy coaching to follow up. So I built an AI that actually has conversations with prospects — not drip campaigns, real conversations.”
Mehdi
Engineer, CrossFit gym owner, and founder of FirstRep
Every gym owner knows the pain: a lead fills out your form at 10pm while you're coaching the last class. By the time you text them the next morning, they've already heard back from two other gyms.
I tried every tool — PushPress Grow, GoHighLevel, drip campaigns. They all send messages. None of them have conversations. When a prospect says “I'm nervous because of an old injury,” they just send the next canned message.
So I built FirstRep. An AI that actually understands what leads are saying — and responds like your best front desk person would, 24/7. Now I'm setting it up for other gym owners.
Stop losing the leads you already paid for.
We're onboarding 10 gyms for our pilot program. Get early access and lock in founder pricing.